Big Media-One, The People-Zero
Well, last Tuesday’s elections went almost as predicted by Big Media. I say “almost,” in that even though the Democrats got creamed in the House races, they managed to barely hold onto the Senate. All year, Big Media were pretty much salivating over seeing a repeat of 1994, wherein the Democrats lost both the House and the Senate to the Republicans, a blowout many attributed to so-called liberal “overreach” on the part of then-President Clinton’s administration.
Aside from the Republicans, the corporate media were big winners in this year’s turbulent mid-terms. This election was the most expensive non-presidential election in history, with $4 billion spent by candidates. Thanks to the Supreme Court ruling in Citizens United, independent groups were able to anonymously bankroll an onslaught of political advertising on behalf of mostly Republican candidates.
And Big Media was there to cash in. Hundreds of millions of dollars from political spots went right into the coffers of television and radio stations and cable outlets across the country. It’s no wonder that political pundits paid little attention to the corrosive effect all this advertising – much of it deceptive – had on the outcomes of the electoral races. The media barons would no doubt be the biggest obstacles to an effort to require all political advertising be free.
The corporate media is primarily interested in boosting ratings by pumping up the horse race between the Democrats and the Republicans. They are less interested in providing voters with accurate information about issues and candidates that the electorate needs to make sound decisions. Worse, we have radio and television outlets spewing propaganda 24-7, with no accountability demanded by advertisers or federal regulators. So what you end up with is a confused electorate, whose voting patterns give an unclear and distorted picture of what it is they exactly want from their representatives.
The profit motive, the quest for ratings, and false equivalency are killing the credibility and independence of the Fourth Estate in this country. They’re also killing our democracy. The mainstream media are largely to blame for a public that is increasingly ignorant and ill-equipped to make rational decisions about public policy.
The wall between news and entertainment must be restored. Journalists must stop giving fanatics, lunatics and shysters equal weight with academics, scientists and other experts in various fields. It’s time for all reporters, editors, producers and publishers to stop the “he said, she said” stories, and start informing their audiences as to who is telling the truth and who is lying. Exposing lies is not “biased,” because the truth cannot be biased. The news must become a public service again. The survival of our democracy depends on it.