LAMRG’s Jim Rhyne: “Comcast Distracts with Corporate ‘Goodwill’” — Media Literacy is Key

As a follow up from an Sylvia’s earlier post about the Chicago hearing on the Comcast-NBCU merger , LAMRG’s former leader, Jim Rhyne, was able to attend one of the hearings and offers this report back:

“As large media conglomerates grow bigger, individual voices are increasingly left out of any meaningful dialog—even at a “public” hearing.  You might think it’s a great opportunity to speak truth to power, but you’d be mistaken. The same money and power that allow corporations to control the public airwaves is also painfully evident in their ability to control the tone at a public hearing.”  Read More>>

Jim argues that in our increasingly commercialized and corporatized media system, media literacy is the key to engaging citizens to demand better media that truly informs our democracy.

A similar argument is made by the Action Coalition for Media Education (ACME) the nation’s only media literacy organization that does not accept  funding from Big Media:

“No matter what one’s cause, media reform is crucial for the success of that cause, and since only those who are media-educated support media reform, media education must be a top priority for all citizens and activists…”  –from the ACME Mission Statement

So what can we do to advance media literacy?

1.) ACME has a lot of free tools for teaching ML.

2.) The Media Education Foundation offers study guides with their topically relevant films that employ many of the tenets of media literacy.

3.) Free Press is calling for ideas for its April 8-10, 2011 conference in Boston, and ACME is having a 1-day pre-conference on April 7, 2011.  Now is the time to tell Free Press you want workshops and speakers to address media literacy.  Become a fan of ACME on Facebook to receive the latest updates on the National ACME Conference.

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